Posted by
Damon Schreiber (Toronto, Canada) on 21 April 2010 in Art & Design and Portfolio.

This, believe it or not, is a billboard ad for Canadian Cheese. I would love to have seen the meeting where someone pitched the idea of literally creating a sculpture of a man riding a unicycle that's also a pizza cutter, riding into and up a billboard of a pizza and how this would sell a lot of cheese.

[Bloor & Parliament, Toronto]